Preliminary Strategic Plan
After an extensive year-long co-authorship process with thousands of community members, the preliminary WeHo 40 Strategic Plan is now available. Stay tuned - we are making final edits to the document and will provide the final adopted plan very soon.
The preliminary Strategic Plan appeared on the October 7, 2024 City Council Meeting under Item B.9 and was formally presented to and adopted by the City Council at its October 21, 2024 meeting. To view the presentation, click here.
The final WeHo 40 Strategic Plan will be available digitally in December as the City celebrates it's 40th Anniversary.
About the Project
WeHo 40 is the City of West Hollywood’s forward-looking strategic planning process. Rooted in 40 years of municipal history – and looking ahead toward 2040 – WeHo 40 engaged residents, businesses, and community members in setting priorities for the future.
West Hollywood signifies different things to different people in our community, but what unifies us is a sense of passion, optimism, and enthusiasm for continually making our city great. Through this process, we discussed your issues, challenges, and solutions for a strategic plan that will assist West Hollywood in continuing to thrive in the decades ahead.
As a strategic plan, WeHo 40 frames the City's short-term needs, mid-term ambitions, and long-term goals. It also recommits to a sense of shared purpose and reaffirm the City’s unique core values.
Click the "Follow" button at the top of the page to stay tuned for the latest updates and announcements.
Community Outreach and Engagement
The Strategic Plan was developed through close collaboration with community members and City staff. To capture as many voices as possible, the West Hollywood Strategic Plan took a community-centered and community-led outreach approach. The process utilized a variety of formats to connect with West Hollywood's diverse community, to lower the potential barriers to engage with local government, to create a positive and welcoming environment, and to meet community members where they are.
PUBLIC ENGAGEMENT
- Citywide Surveys: In February 2024, the City conducted a statistically-valid survey and collected responses from more than 500 City residents in English, Spanish, and Russian. This baseline survey was used to gauge the public's priorities, concerns, sentiments regarding City services, and visions for the future. In August 2024, the City conducted a second statistically-valid survey of more than 450 residents to validate the plan's goals and objectives.
- Citywide Focus Groups: The City held four focus groups with City residents to inform the priorities and focus of the Strategic Plan. To help understand differences in resident opinions across the City, three sessions were conducted with participants divided by geography: one each with residents who lived east of Fairfax (Eastside), between La Cienega and Fairfax (City Center) and west of La Cienega (Westside). Additionally, a fourth session was held with residents who identified as LGBTQ+.
- Community Workshops: Throughout the spring and summer of 2024, the City hosted a number of public events to guide development of the strategic plan. Activities were tailored to attract diverse communities, reflect the City's unique culture, and support a celebratory and positive environment. Programming at these events included participatory feedback opportunities, tabling by community partners and local nonprofit organizations, shared food and beverages, live music, and family-focused activities. Events were held at Kings Road Park, Plummer Park, and West Hollywood Park. In addition to in-person events, the City also hosted one virtual meeting.
- Community Pop-Ups at Existing Events: The City’s strategic plan project team participated in four days of pop-up events to leverage access to large community audiences at existing events. Pop-up activities included the presentation of interactive planning board presentations, project-branded giveaways, and family-friendly activities such as a photo booth to generate interest in WeHo 40 and create opportunities to gather feedback from participants. The WeHo 40 project team participated in pop-ups at the Aquatics Spring Festival at West Hollywood Park, the Mishka Festival at Plummer Park, and two days at the WeHo Pride Street Festival.
KEEP IN TOUCH
- Email Updates: This Engage WeHo website is a great resource to stay in the loop. Click the "Follow" button at the top of the page to receive periodic email updates about the project.
- Social Media: Follow us @wehocity.
LEARN MORE
- FAQs: Delve into our FAQ section for detailed information about the project. Whether you are curious about project goals, timelines, or specific aspects of the project, our FAQ section will be the place to get answers. This section will also be periodically updated as the project progresses.
Project Team

David Wilson
City Manager

Christine Safriet
Assistant to the City Manager

Paolo Kespradit
Management Analyst
Gensler is a global architecture, design, strategy and planning firm and the lead consultant on the project. Their local LA based team brings a deep expertise in engagement and strategic planning and have worked with cities throughout California to help shape their visions for the future.
Designing in Color is an award-winning collective of architects and designers of culture dedicated to building resilient & just communities. They are working with the City on community organizing efforts for the WeHo 40 project.
FM3 Research is a California-based company that has been conducting public policy-oriented opinion research since 1981. They are helping the City deepen their understanding of WeHo's community members through surveys, focus groups, and other such engagements.
Core Coalition & Action Team: In addition to City staff and Consultants, members of the community, local leaders, and community based organizations comprise the Core Coalition and Action Team - two advisory groups to guide the planning process. More information on these groups can be found in the tabs below.
The Core Coalition comprises community-based organizations and individuals who will informally contribute to the City of West Hollywood's Strategic plan through the project’s completion. This network of people are passionate and engaged community members who will volunteer to provide their insights through guided discussions, and facilitate outreach and engagement to ensure that the larger community’s priorities are incorporated in the city’s planning process.
Members of the Core Coalition include the following:
- Arts Bridging the Gap
- City of West Hollywood Disability
- Advisory Board
- City of West Hollywood Russian-Speaking Advisory Board
- Coalition for Economic Survival
- Dubbs Coffee
- Dubbs Value Creation
- Fan Girl Cafe
- Foundation for The AIDS Monument
- Free WeHo Coalition
- Jewish Family Service LA
- June L. Mazer Lesbian Archives
- JVS WeHo Works
- Los Angeles LGBT Center
- Medicare Smart Experts
- RimoVision Group
- Russian Language Public Library
- The Last Prisoner Project
- The Lavender Effect
- The Phoenix
- Trans Latin@ Coalition
- West Hollywood Bicycle Coalition
Click the "Follow" button at the top of the page to stay tuned for the latest updates and announcements.