Project Overview

The Sunset Arts & Advertising Program was adopted in 2019 with the intent to allow a limited number of new billboards on Sunset Boulevard. This program begins with a rigorous design excellence competition where only a select number of applicants are awarded the opportunity to proceed with applications for new billboards and tall walls. The proposed amendments are to provide additional clarity for defined terms, clarify intent and vision principles, and strengthen the standards, including those around brightness and orientation of the new billboards.

The public feedback forum has been extended. Please provide any comments on the proposed Amendments to the Sunset Arts & Advertising Program by Thursday, June 20, 2024, at 11:59 p.m.

History

The Sunset Strip is where entertainment, nightlife, and iconic billboards set the scene for West Hollywood's dynamic culture. Known for its innovative signage, the Strip has been a premier outdoor advertising venue since the 1960s and '70s, when recording artists debuted albums on custom-painted billboards. Today, technology propels advertising into new realms, transitioning from painted murals and vinyl to dynamic and creative billboard displays.


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